TechForward: Guaranteed Buyback Plans for Consumer Electronics

TECHFORWARD, INC. ANNOUNCES FUNDING BY FIRST ROUND CAPITAL

Capital Will Fund Operational Expansion and Business Development

FOR IMMEDIATE RELEASE

Los Angeles, CA – April 25, 2007 -- TechForward, Inc., a leading provider of consumer electronics trade-in plans, today announced a Series A investment led by First Round Capital. The funds will be used to expand the reach of the company’s Guaranteed Buyback™ product through partnerships with leading retailers and manufacturers of consumer electronics.

The Guaranteed Buyback product provides customers with an easy way to recoup the value of consumer electronic devices by guaranteeing future trade-in values for devices at the point and time of original sale. Guaranteed Buyback gives customers an important new tool against shortened product lifecycles and makes upgrading more affordable.

"We're backing TechForward because Guaranteed Buyback has the ability to change the Consumer Electronics game," said Howard Morgan, co-founder of First Round Capital. "Retailers of all sizes benefit from offering the product through shortened upgrade cycles, sales commissions, and improved customer loyalty."

"We are excited to have First Round Capital as investors," said Jade Van Doren, Chief Executive Officer, TechForward, Inc. "This round of funding will help us to cement TechForward as the premier provider of trade-in plans for consumer electronics, while we expand our distribution into online and in-store partnerships."

"We look forward to working with top retailers and manufacturers to make Guaranteed Buyback ubiquitous at point-of-sale," said Marc Lebovitz, Vice President of Operations at TechForward, Inc. "Our TechForward Merchant Network and Affiliate Program can be used to customize a Guaranteed Buyback program for any consumer electronics retailer, whether in-store or online."

For more information on TechForward, Inc., go to: www.TechForward.com or contact us at info@techforward.com.

About TechForward, Inc.
TechForward gives customers the flexibility to upgrade their computers and electronics more easily, affordably, and frequently. Our Guaranteed Buyback™ product takes the uncertainty out of upgrading by guaranteeing future trade-in values for devices at the point and time of sale, and by making the trade-in process easy. TechForward markets its products through consumer electronics manufacturers and retailers, and directly to consumers through TechForward.com.

About First Round Capital
First Round Capital is a venture capital firm dedicated to helping talented entrepreneurs build remarkable companies, and often provides the first outside capital. As former entrepreneurs, the partners understand the challenges of launching a new enterprise and look to take an active role in most of the companies they invest in. The partner team has provided seed-stage funding to over 50 companies. First Round Capital invests nationally and has offices in Philadelphia, New York City and San Francisco. Its investments include: Krugle, Odeo, VideoEgg, Riya.com and Wikia.